Puma a company that produces items used in for sports has endorsement a deal with high school basketball star Mikey Williams, making the 17-year-old one of the youngest players ever to sign with a global sneaker brand.

Skynet News found out that, the deal will last for years with Williams. Puma will be a top prospect with many following on social media. As part of the arrangement, he’ll be featured in Puma adverts and events while creating content for social channels. The financial terms has not been disclosed to the public.

“His reach with the young consumer is incredible,” said Adam Petrick, Puma’s global director of brand and marketing. “He’s obviously a basketball player first, but we also see him as a basketball influencer.”

Puma expects to work with Williams on branded products at some point, the young brand will be have a lot to offer to the company but Petrick said it’s too early to consider given him a lot of roles at the moment since the young basketball player is still developing his skills.

Brands are rushing to sign student athletes to promotional deals, looking to capitalize on younger talent to attract valuable Gen Z consumers and establish ties with potential global stars early on in their careers.

Major labels like Puma, Adidas AG and Under Armour Inc. aim high for their basketball celebrities, targeting expected top picks in the National Basketball Association’s annual drafts. This year, top selection Cade Cunningham signed a long-term deal with Nike Inc.

Puma returned to the basketball business in 2018 and considers it a potential growth category. Williams joins several young NBA stars who’ve been added to Puma’s roster in recent years, such as 20-year-old Rookie of the Year LaMelo Ball, 21-year-old RJ Barrett and 23-year-old Deandre Ayton.

Williams, a 6-foot-3 guard from San Diego, plays for Vertical Academy in the Charlotte, North Carolina area, and is ranked as a five-star national recruit. He hasn’t decided if he’ll go to college and is trying to carefully navigate business opportunities as they appear.

“I want to make the right decisions,” Williams said in an interview. “I have people around me I trust to help me bring those ideas to life so I can focus on playing basketball.”

“Outside of basketball, I consider myself a content creator,” Williams said. “So I can see getting into working on different creative projects. I like connecting with people and want to keep finding ways to do that.”

A kin considerations by Skynet News reveals that, his 3.3 million followers on instagram made the puma to a sign the deal with him.

The question one may ask oneself in relation to our country Ghana is that, can this take place in Ghana? won’t the child misbehave? will the parents agree? what about our laws too?